Brands
We are a world-class, vision-driven company active in different industries worldwide.
We differ in our expertises, but unite in our purpose: Together we build a brighter future. We offer our products and services both in our separate businesses as well as in integrated propositions.
Our story
We are connected by our shared higher goal: Together we build a brighter future.
Higher goal
In 1989 Salem Samhoud visited restless Soweto. In the middle of the riots he found himself standing in front of a huge billboard. On the sign was a picture of a group of people of all races with the text: Together we’ll build a brighter future. A sign of hope. A sign of connection. At that moment he knew it: ‘this is my higher goal’.
Values
Who we are and how we do things is based on three core values: authenticity, intensity and friendship.
Connection
Our theme is connection, this is why our company’s name starts with the &-sign. We believe it’s crucial in life, to live, to have fun but also to win. People who are connected with themselves are better able to connect with others.
True connecters live intensely, show a sincere interest in others and live in the moment. With &samhoud personal vision we help people connect with themselves. Through the &samhoud foundation we run an educational programme to help children connect with each other and with what they want in life.
Blue ball of Connection
A ball invites people to play. When you throw a ball into a group of people they will start playing with it – even if they don’t know each other. Without thinking, people will engage themselves in a game, however simple it may be. When given a ball everyone will have a moment of careless fun. Without words, a ball connects people. Blue represents inspiration.
Like the sky, the colour blue refers to limitless possibilities, to making dreams come true. Like the sea, the colour blue embodies enormous depths. Mysterious, fascinating and full of life. Therefore, the ball of connection is blue.
Inspiration
Inspiration creates positive energy to act. We hope to inspire you by sharing what inspires us.
Contact
&samhoud consultancy
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Other &samhoud brands
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&samhoud Media
Passeerdersgracht 19a1016 XG AMSTERDAM
THE NETHERLANDS T +31 (0) 20 233 99 88 info@samhoudmedia.com
&samhoud Places
Oosterdokskade 51011 AD AMSTERDAM
THE NETHERLANDS T +31 (0) 20 260 20 94 places@samhoud.com