Preload bg
Interconnected figures in vibrant colors symbolise a collaborative family of boutiques, driving innovation and transformative change.
about us

We are a family of change boutiques

We are &samhoud. And we’re not your usual consultancy boutique. We are a family of change boutiques, helping leaders create breakthroughs.

We take a holistic view; aligning strategy, processes, systems and people. We excel in organisational and behavioural change, backed by creativity, AI, technology and data. From solving strategic challenges to implementation, we cover it all.

But what we do is not what sets us apart. It’s how we do it. We discover the true drivers of people and organisations. Because, after more than 35 years, we know one thing for sure: it’s the people that realise the change.

3 BOUTIQUES
75+ CONSULTANTS
35 YEARS OF EXPERIENCE

REAL CHANGE COMES FROM WITHIN

At &samhoud we dive deeper. We look at the root causes of a strategic challenge. This means we’re not only focussing on the organisational system, we also zoom in on the social systems (such as unwritten norms), the individual systems of people as well as the context in which an organisation operates. That’s how we achieve the desired breakthroughs in the boardroom and throughout the entire organisation. That’s how we realise change from within.

It’s our belief that people make the difference. By inspiring and connecting them we spark energy, encourage ownership, set the direction and drive change in organisations. All the while ensuring that everyone thrives – employees, clients and the world around us.

“There are two core values from which I work: genuine love for people, and tremendous passion for my craft. ”
Salem samhoud
Founder & samhoud
OUR STORY

TOGETHER WE BUILD A BRIGHTER FUTURE

Our story started in 1989 when &samhoud’s founder, Salem Samhoud, saw a huge billboard in the midst of South African apartheid riots. It had a photo of a group of people of different cultural origins and the text: Together we’ll build a brighter future. A sign of hope and connection.

Based on this vision &samhoud was founded. A not-so-usual consultancy firm that puts people first. We contribute to creating breakthroughs in societal topics such as energy transition and health care. We’re constantly working on increasing social equality.

After more than three decades, we still live and breathe the same dream. To build a brighter future together with our other boutiques and our clients.

Reflected figure expands in multiple directions, depicting organisational change as a catalyst for innovation and widespread impact.
core values

Values we breathe

Authenticity

We know who we are and we are our true selves. We continuously work on creating an environment where people can speak up and grow.

intensity

We strive to be the best in realising breakthroughs. We balance between action and reflection, freedom and responsibility.

friendship

We care for and help each other, showing genuine engagement. We lift each other up and embrace diversity of thought.

playfulness

We are driven by a childlike sense of wonder. We celebrate successes and learn from mistakes.

“I am always impressed by how deeply the core values are embodied within &samhoud.”
Xanne-Li van der Veen
Consultant
publications

our knowledge

  • book
    author
    year
  • Uit het iets, mijn zoektocht naar inspiratie
    Salem Samhoud
    2023
  • Kus de visie wakker
    Hans van der Loo, Jeroen Geelhoed, Salem Samhoud
    2021
  • Wat is onze naam waard?
    Ingrid Smolders, Jeroen Geelhoed, Salem Samhoud,
    2020
  • Who cares wins
    Freek Grootenbroer
    2017
  • Je bent wie je wordt
    Ilse Nelemans, Salem Samhoud
    2013
our boutiques

MEET OUR FAMILY OF BOUTIQUES

In order to realise breakthrough change for clients we regularly involve our company &ranj. This Rotterdam-based company is specialised in serious games and gamification. And our office in Kuala Lumpur is there to serve our clients in Asia.

Rotterdam

&ranj

Serious gaming

Kuala lumpur

&samhoud Asia

Consultancy

COME WORK IN A PLACE THAT LIFTS PEOPLE UP

Working at &samhoud means belonging to a family with friendship at its core. An environment where you can be your authentic self. Where work is taken as seriously as play. We are a place for professional and personal growth and aim for our people to thrive. Making the world a better place in the process. Will you join in?

CONTACT

SPEAK TO ONE OF OUR EXPERTS

Ingrid Smolders
CEO
Wouter van Daalen
Lead partner
Nienke Huijs
Lead partner
Koen Husmann
Lead partner
Roosmaryn Spliet
Managing partner