NL 
Behavioural change
our holistic approach fuels behavioural change
At &samhoud we believe that organisations don’t make the difference. People do. That’s why we solve strategic challenges through the behaviour of people. Because behaviour is a crucial factor to drive culture and realise sustainable change.
But what is behaviour? Behaviour encompasses all observable actions or inactions of individuals. Consciously or unconsciously. For organisations to achieve success, it is essential to understand the connection between desired outcomes and the corresponding behaviours.
To foster a change in behaviour and/or culture within organisations, we dive deeper and apply a holistic view. Our approach extends beyond an analysis of individual behaviours; instead, we look at the whole ecosystem and analyse the rootcauses that either facilitate or hinder specific behaviour. This thorough exploration encompasses diverse viewpoints, combining economics, psychology, sociology, behavioural science, anthropology, and philosophy.
By utilizing scientific insights into behaviour and observations of daily reality, we design customised strategies incorporating effective interventions to guarantee lasting and sustainable change.
We see effective behavioural change as a process and not a one-off. It happens in small steps over time. We help organisations understand why behaviour is occuring and how this links to realising the strategy.
what we offer
Realising behavioural change
Based on a root cause analysis and scientific insights into behaviour, combined with insights from daily practice, we determine which interventions best align with achieving the desired behaviour. We support the implementation, addressing aspects such as improving collaboration and fostering behavioural change.
Driving cultural change
We map the current and desired culture, examine blockers and drivers to accelerate culture change. Based on these insights, we create a targeted approach to change the culture and corresponding behaviours of employees.
Analysing behavioural root causes
We evaluate specific processes and examine the consequences of certain choices on human behaviour. We start with thorough stakeholder analysis to form hypotheses. These hypotheses are validated trough interviews, employee shadowing and examining the employee/customer journey. Simultaneously, we investigate root causes for further improvement.
Nudging to stimulate behavioural change
Nudges are subtle triggers that influence behaviour. In a design thinking process, we develop interventions based on nudge principles or gamification principles to sustainably change behaviour.
Improving board effectiveness
We conduct an evaluation of board effectiveness, with a specific focus on behaviour. The focus is often on identifying current patterns in, and root causes of, behaviour that can be addressed to increase board effectiveness and positively impact employee behaviour.
