Four questions to Stéphane Coruble (RTL AdAlliance

RTL AdAlliance faced a significant challenge in merging three companies into one unified entity while simultaneously restructuring their teams and defining a new company culture. The complexity of their business, involving multiple stakeholders, made this transformation even more demanding. They needed a clear strategy to navigate this complexity, establish efficient decision-making processes, and build a strong cultural foundation based on shared core values.

At &samhoud, we guided RTL AdAlliance through this transformation by helping them structure their organization, streamline decision-making, and develop a cohesive culture. We quickly familiarized ourselves with their business, providing clarity in navigating internal and external complexities. By implementing professionalized processes, we enhanced their ability to make informed, strategic decisions. Our approach ensured that their teams were aligned, their culture was well-defined, and their business became more agile and resilient. Through this partnership, RTL AdAlliance gained the structure, clarity, and confidence needed to drive their business forward successfully.