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Background

Solving strategic challenges through human behaviour

Interwoven figures symbolise the synergy of individuals driving real change from within. Focus on human connection and lasting impact.
WHAT WE DO

This is our holistic way of approaching strategic challenges

At &samhoud, we excel in organisational and behavioural change, backed by creativity, AI, technology and data. We always take a holistic view; aligning strategy, processes, systems and people.

It’s our belief that organisations don’t make the difference, people do. The behaviour of leaders and employees within an organisation is the key to success. To influence and change this behaviour we use powerful, science-based analytical approaches.

And, on the other hand, we design unique programs and interventions to spark energy, inspire and connect all employees of an organisation.

Our four different practices all integrally approach the range of strategic challenges our clients face.

how we work

Our unusual approach accelerates change

And is supported by AI, Technology and Data.

Our expertise in organisational and behavioural change, amplified by creativity, AI, tech, and data, ensures comprehensive solutions—from tackling strategic challenges to meticulous implementation.

See-feel change

People need to personally feel the urgency and energy for change. We engage both reason and emotion through experiences like interactive rooms and customer arenas.

Creativity

Creativity is a prerequisite for quality. Different angles, fresh perspectives, and diversity of thought result in creative and innovative approaches and interventions for our clients.

Personal vision

Change starts with understanding who you are, and knowing your desires and capabilities. This is the foundation for establishing connections with employees, teams and other business units.

gamification

Games excel at intrinsically motivating people. Collaborating with our boutique &ranj, we utilise gamification and nudging for behavioural change.

AI & data

AI serves as a powerful force for driving change and challenging conventional thinking. We use data to support our strategies, elevating the overall quality of our approach.

OUR CLIENTS

WE WORK WITH LEADERS WHO WANT TO REALISE CHANGE

CONTACT

SPEAK TO ONE OF OUR EXPERTS

Remy Middelhoff
Lead Partner
Roosmaryn spliet
Managing partner
Leonie Arkesteijn
Managing partner
Koen Husmann
Lead partner
Nienke huijs
Lead partner